You’ve probably heard “content is king,” a phrase commonly associated with content marketing and online visibility. While there is some truth behind this expression, not every content is created equal.
- Social video content generates 1,200% more shares than image and text format combined.
- People retain 95% of a message with video compared to only 10% with text content.
- More than three-quarters of consumers prefer video to text content for receiving marketing information.
The statistics show that today’s consumers prefer video content to text since the human brain responds better to dynamic visuals than static content.
Here we explain why corporate videos are important to your business.
Fun and memorable content
With corporate videos, you can tell a story and humanize your brand. Remember, engaging and memorable videos are usually under two minutes, especially when used as content for social media.
In a recent HubSpot report, around 43% of consumers cited video as the most memorable online format.
Corporate videos such as testimonials, customer/employee onboarding, and highlight videos can reinforce your brand’s identity to your audience, provided that they are of excellent quality.
By contrast, a poor-quality video (due to technical issues) will have a detrimental effect on your business and reputation. Remember, a sketchy product demo, commercial, or customer onboarding video does not exude professionalism, reliability, and trustworthiness–things that consumers hold dear.
Improved customer/buyer experience
The use of corporate videos like product demo and customer onboarding can significantly improve customer experience, making it easier for your business to gain brand loyalty. Another thing to keep in mind: Around 96% of people watch explainer videos regularly to learn about a product or service.
Increased online visibility
Google algorithm is increasingly prioritizing sites with videos, a shift that you shouldn’t be ignoring. According to a recent report, nearly 93% of global web traffic comes through search engines, mainly Google.
Google’s decision to prioritize sites with video content has its reasons–more than 43% of people hope companies will use video even more in the near future. Today, businesses commonly use these four genres: product demos, testimonials, how-tos, and explainers.
Social media users' preference
Social media users prefer videos to text and images, generating around 1,200% more shares than these formats combined. Meanwhile, videos under two minutes generate the most engagement.
With the growing preference for video content, Instagram has even shifted its business. A few months ago, its product head Adam Moserri released a statement saying that the app is “no longer just a square photo-sharing site” but a shopping and video platform.
Facebook has also been investing more in video marketing. Recently, it released an ad format called “Collection,” which allows videos to play above four recommended products. Businesses can either choose a product they want to display or have the social media giant pull popular options from their sites. And when a consumer clicks on one of these products, they are directed to a landing page where they can see more products from the same company.
To learn more about corporate videos and how they can boost your branding and marketing efforts, visit Legion Films where you can also get a free quote and see the pillar content options they offer.