If you’re going through all of the effort to create a video, the desired goal is that people watch it, remember it, and share it.
One of the main benefits of video marketing is that viewers remember it. Video is considered more memorable and engaging than text. “Viewers retain 95% of a message when they watch it in a video, compared to 10% reading it in text.” Videos are also the most shared form of media. “Videos get 1,200% more shares than text and images combined.”
About 65% of people are visual learners. People like pictures, but the movement of those pictures is what really helps to captivate an audience. “Your eyes are attracted to movement making video one of the most engaging mediums you can use.”
Of the total information transmitted to your brain, about 90% of it is visual. Your brain can process these visuals 60,000 times faster than text. Unlike video, with text most people experience regression. Regression is the term used for the annoying process of having to re-read what you just read because your brain didn’t process it.
Video has become the most useful form of marketing. It’s favored by the consumer and highly beneficial for companies and marketing strategists.
If a picture is worth a thousand words, then a video is worth about 1.8 million!