Video content is a fast and easy-to-digest communication tool that can promote a better customer experience. However, not all content is created equal, as poor-quality videos can have a detrimental impact on your business, while high-quality ones that send a clear and concise message can help you save money and generate more profits.
Legion Films, a leading video production agency in Sacramento, California, shares some tips on how to create video content for a better customer experience.
Answer the customers’ most common questions and concerns
Video tutorials, how-tos, and clips that tackle the customers’ frequently asked questions play a critical role in customer support. Not only do they ensure a better user experience, but they also reduce the workload of your contact center agents.
You may also want to ask your customers their issues and the topics they are interested in so you can further improve your customer support videos, which you can post on your website, social media, and other online platforms.
Provide ongoing video content
Certain types of products and services can benefit from ongoing video tutorials. For instance, a makeup company can publish content every month or season about different makeup techniques and trends.
By regularly publishing relevant and interesting video content, you also improve your company’s top-of-mind awareness, which is a measure of how high brands rank in the consciousness of the consumers.
Reinforce your local presence
In the business landscape, “thinking globally, acting locally” is one surefire way to position yourself in the market. Fortunately, you don’t have to spend a fortune to adhere to this axiom. With a professional-looking video that promotes complementary services in your community, you can create a genuine connection with the local neighborhood.
A good example is a coffee supplier that promotes the town’s favorite coffee shop. Through cross-promotion videos, the company will find it easier to reach out to its customers with interesting and dynamic messages.
Use video content to complement services or products
While your video content should complement whatever product you’re offering, bear in mind that it should always “speak” your customers’ language. Hence, it’s critical that you know your buyer persona, which is a fictional character created to represent the people who might use your product or service.
And now that we’re living in the new norm, videos have become even more important to connect with users, especially socially distanced customers.
Don’t skimp on video production
The success of your videos boils down to two things: quality and consistency. Meanwhile, don’t be tempted to skimp on video production because poor quality or irrelevant content can negatively impact your business’s reputation.
Contrary to popular belief, you don’t have to spend a fortune to create professional-looking customer-centric videos. By partnering with Legion Films, you get to access the latest video editing tools, cameras and lighting equipment, and talents and even use their state-of-the-art Sacramento studio at a reasonable fee.
In general, customer support videos and promotional clips require more planning than other types of content. Not only do they demand professional audio and video equipment, but also a well-crafted script and storyline.
If you need business and promotional videos, tutorials, commercials, and product demos, visit Legion Films, where you can also request a quote.